The Academy · Opens to the waitlist first
Know your number. Get it paid.
Eight modules and 42 short lessons that hand you the four departments you never got — money, contracts, deals, systems — so the making can keep going.
You’re in the right place if any of this is true.
01You quoted a number, they said yes instantly, and you felt sick about it.
02A brand still owes you money and you don’t know what to send next.
03You signed something with the word “perpetuity” in it.
04Your pipeline is three inboxes, a Notes app, and your memory.
What changes
Before
- A rate you guess at, then apologise for.
- Contracts you skim and hope about.
- Money you’re owed, tracked in your head.
- A week that eats the work.
After
- A rate card built from your numbers — said out loud, held.
- Contracts you understand, with the three clauses fixed.
- A pipeline that shows every deal and every dollar owed.
- Hours back, spent on the thing that compounds.
Burnout is a business problem. So we fixed it like one.
The modules
Eight modules. In order.
Each one ends with a file to fill in, a number to set, or an email to send. Six to eight weeks at a few hours a week.
Position
Pick the lane that fits your actual life, skills and appetite — then say it in one sentence a brand can repeat back.
The Work
Produce
Series design, hook structure, and a shooting cadence that survives a bad week.
The Work
Prove
Turn content into evidence: the media kit, the case study, the numbers that make a buyer nod.
The Work · Deals
Incorporate
Entity, EIN, business banking, bookkeeping, and the tax setup that ends the March panic.
Money
Price
Usage, exclusivity, whitelisting, reach — a rate card you can defend, not a number you guessed.
Deals
Pitch
Outbound that gets replies, inbound you can qualify in ninety seconds, and follow-up that isn't begging.
Deals
Deliver & Collect
Contracts, revisions, usage windows, invoicing, net terms, and exactly what to say on day sixty-one.
Contracts · Money
Scale
Retainers, your own products, and the point where you stop trading hours for posts.
Systems
Everything in the box
Included with every seat
42 lessons
Short, specific, no forty-minute mindset intro.
The department files
Contracts, rate cards, invoices, pitch scripts, trackers.
Deal teardowns
Real deals, real numbers, what we'd renegotiate now.
The coworkers
Collective access from day one.
Lifetime updates
The back office changes, so the course does too.
Founding session
First twenty only — live working session with the studio.
Founding · first 20
$997
Every module, every file, the teardowns, Collective access, lifetime updates, and the live founding session with the studio.
After the first 20
$1,499
Same course, same files, without the founding session or the founding price. The waitlist is the only way to get the lower number.
Payment plans available at launch
Questions
What exactly do I get for $997?
Every module, every file, the teardowns, Collective access, lifetime updates, and the founding-member session. Founding pricing is capped at twenty people; after that the same thing is $1,499.
How long does it take?
Six to eight weeks at a few hours a week, self-paced. The money and pricing modules are the ones people come back and redo every year.
Is this just the legal and money stuff?
No — The Work is a third of the course. A company runs every department at once, and teaching them separately is why so many creators feel unstable.
Do you offer payment plans?
Yes. Details go out with the cart link. The founding price is the lowest this will ever be, plan or not.
I'm not in the US. Does this still apply?
Rates, contracts, usage, collection and ops all travel. The entity and tax lessons are US-specific and we flag exactly which ones.
Doors open to the list first.
Twenty founding seats at $997, then $1,499. The Collective opens with it, and the list gets the link before anyone else sees it.